A gentleman can be seen here in this vintage Nivada ad, engaged in the highly important scientific act of smoking a cigarette whilst at the South Pole to gauge the effect of subzero temperatures on his lungs. That’s what we mean when we say this watch was waterproof, self-winding, shock-resistant and antimagnetic.” High praise indeed. It lived in zig-zagging temperatures from 100 above to 40 below. It was dropped, hit and knocked against ice. Byrd, the commanding officer of Deep Freeze I, characterized the Nivada Antarctic this way, “It was snowed on, rained on, sleeted on. Navy’s Team Deep Freeze I in their expedition to the South Pole. This led to the release of its first waterproof automatic watch, the Antarctic, which was used by the U.S. In 1930, Nivada found its stride when it decided to focus on the creation of automatic watches. It was created by one Jacob Schneider back in 1926 and soon developed a reputation for handsome, accessibly priced, hard-use, extremely reliable, purpose-built, badass timepieces. Nivada Grenchen is one of those brands that has flown decidedly under the radar yet has an incredibly rich, authentic and compelling story. Great designed watches rooted in a truly cool history and with incredibly ethical and accessible pricing. It represents everything the world needs right now. I’m just going to come right out and say it.
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