![]() ![]() After his thieving master’s departure, the commercials begin to portray Chip as a significantly different dog. He is also known for howling out a signature “Coooooooooooookie Crisp!” catchphrase, generally before causing said trouble.Ĭrook and Dog worked together as a team for roughly 7 years, until Cookie Crook disappeared from Cookie Crisp commercials entirely leaving Chip the Dog as the cereal’s main mascot. ![]() Chip the Dog (who I would hazard a guess is a labrador retriever, based on appearance, size, and the breed’s overwhelming popularity at the time) is a loyal and helpful companion to Crook but tends to get over-excited and cause trouble for Crook’s plans (such as when he accidentally blasts the pair into the air after pawing over some TNT - 06:11). These plans seem to grow more elaborate over time, and eventually Cookie Crook employs the aid of a sidekick, the good boy Chip the Dog, in 1990. From this point forward, the commercials adopt an ongoing cops-and-robbers formula, with Crook employing wacky schemes and inventions to steal kids’ Cookie Crisps and Cop using various means to foil Crook’s plans. Instead, Cookie Crook is joined by a new rival, the Cookie Cop. The commercial ends with Cookie Jarvis obliging this request and Cookie Crook vaulting away with promises to return later.Īnd return later he does, although Cookie Jarvis is strangely nowhere to be seen during this new run of commercials. Cookie Jarvis magically stopped this attempt by twisting the form of the pole, and Cookie Crook instead shifted to politely asking if he could have some Cookie Crisps. This new mascot was identified as the Cookie Crook and was introduced when he attempted to use a vaulting “pole to get into the bowl” ( 02:32) of Cookie Crisps. This formula of Cookie Jarvis magicking up sugary cereal remained the norm until around the mid-’80s when a new mascot showed up on-screen. And when I say immense, I mean that this man was capable of powers as diverse as flight ( 00:30), telekinesis ( 00:45), appearance alteration and power imbuement ( 01:00), and matter teleportation and manipulation ( 01:34). In these commercials, Cookie Jarvis used his immense magical powers to share his “cookie-flavored” cereal with families struggling with early morning cookie cravings. When the cereal was first introduced in 1977, its commercials featured the kind, Merlin-esque wizard Cookie Jarvis as its sole mascot. Over its 43 year history, Cookie Crisp (originally labeled as Cookie-Crisp) has had five visually diverse mascots: Cookie Jarvis, Cookie Crook, Cookie Cop (or Officer Crumb), Chip the Dog, and Chip the Wolf. No other cereal brand seems quite as keen to cycle through mascots as Kellogg’s Cookie Crisp cereal, however. Some brands even go so far as to add new characters to their roster to keep things lively. ![]() We’re all familiar with cereal brands updating their mascots’ art styles in an attempt to keep cool with the newest generation of kids. I’m here today to share with you a food theory on how and why Cookie Crisp cereal makes its characters go mad. A lot of information was also pulled from the Cookie Crisp Wiki. The timestamps used below will link to specific points throughout that video. Please note: I used this video from Commercial Collections during my research for this theory. I will admit, this is a super silly subject, but it intrigued me and I wanted to make some sort of theory about it. This is my first time posting an actual theory here, so I hope I did an all right job. ![]()
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