![]() ![]() In fact, because the intake of meat is still considered socially essential, it is important that social norms be established to acknowledge that the act of not consuming meat is something an individual can choose. and Europe have made great efforts in promoting campaigns to raise public awareness of vegetarianism and to highlight its benefits.Īs the benefits of vegetarianism have become more widely known, the number of vegetarians has steadily increased worldwide, but total meat consumption and per capita meat consumption have also concurrently increased. and the UK and “Veggie Thursday” in Germany and Belgium have been implemented. ![]() According to one study, as the positive effects of the vegetarian diet on climate change have been shown, campaigns such as “Meatless Monday” in the U.S. To resolve this, it has been proposed that the flexitarian diet, with its increased emphasis on plant-based foods, would be helpful. Ī study claimed that predicted changes in food consumption and production would substantially increase the impact of food systems on the environment and that, without specific measures, the risk of disrupting the main ecosystem processes could exceed the tolerable range. It has been reported that an increase in plant-based food consumption and a decrease in animal food consumption improve the sustainability of the food system. Previous studies have shown that although supply efficiency measures are important to reduce the negative impact of livestock production, it is also important to reduce overall meat consumption to meet global climate goals. The production of livestock has a negative impact on the environment, disrupts biodiversity, and brings about unnatural climate change through the emission of greenhouse gases. There is widespread consensus around the world that animal-product consumption needs to be reduced to avoid climate change, as livestock production accounts for a significant portion of greenhouse gas (GHG) emissions. Our results suggest that different strategies will be needed to promote plant-based food consumption to vegetarians and to omnivores. ![]() Although the reasons can be different, we confirmed that both vegetarians and omnivores are positive toward plant-based foods. In the dietarian identity, vegetarians scored higher in the ‘complex motivation’ and ‘strictness’ factors, while on the other hand omnivores scored higher in ‘out-group regard’ and ‘public regard’ factors. ![]() In food choice motivations, vegetarians scored higher in the factors of ‘ethical concern’, ‘health’, and ‘convenience and price’, while omnivores responded higher in ‘sensory appeal’ and ‘weight control’ factors. There was a significant difference between vegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. The purpose of the study is to identify motivations behind food choices and dietarian identity, to investigate the perceptions about plant-based foods, and to identify differences between vegetarians and omnivores. Vegetarianism is on the rise worldwide and its importance is being emphasized in various ways, such as in its sustainability, environmental, food system, and ethical aspects. ![]()
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